With national and international firms wooing Indian customers, the consumer market in the country is blossoming. Brands from around the globe are competing to outperform each other and offer customers products that cater to their changing needs. For a product to stand out amongst the plethora of existing options, design is key.
A well-designed product is aesthetically pleasing, functionally appealing, connects with consumers, and also benefits the organisation offering it. A designer’s role, therefore, includes envisioning, conceptualising and creating designs that people can use and cherish in their daily life.
Design is a gentle mix of aesthetics and functionality, of art and technology. Good design can help elevate the human experience by providing effective solutions to identified consumer needs. A designer works towards improving the novelty, usability, functionality, and aesthetics of a product all the while considering its manufacturing feasibility and marketability.
In India, the demand for designers has increased over the years. The dearth of skilled designers has led to an increase of 10%, as per reports by the Confederation of Indian Industry (CII).
Some skills essential to becoming a designer include the ability to think out of the box. It is important that designers research and analyse the needs and desires of their target customers to effectively address the customer’s issues through innovative design. The ability to develop a multidisciplinary approach to product design is also crucial as designers must not only create novel products, but must do so by applying principles of design and creativity, while considering functionality, usability and aesthetics.
Designers must also be proficient in using virtual illustration softwares like Autodesk Sketchbook or Adobe Photoshop to create 2D drawings of products. They should be able to use surface modelling and solid modelling software such as Autodesk Alias and Computer-Aided Three-Dimensional Interactive Application (CATIA) to build digital models and renderings.
In addition to subject-specific skills, a designer must also be equipped with transferable skills such as problem solving, presentation, communication, and the ability to initiate and work independently as well as in teams.
A career in design would typically require a Bachelor’s (B. Des) or a Master’ s (M. Des) degree. A B. Des programme is typically a 4‑year programme and an M. Des is a 2‑year programme. Both are equivalent to any engineering degree in the country.
A designer’s portfolio should showcase their expertise, their ability to proficiently apply design concepts into action, their skill to conceptualise innovative design solutions, to sketch design concepts convincingly, and to virtually model and illustrate the same.
At RUAS’s Faculty of Art and Design, we are extremely proud to create exactly the kind of designers the world — and the future — need!