B.Des. Interaction Design

FADID 101
Interactive Design

Overview

Internet users in India are projected to grow to 974 million in the next four years. Any new startups such as in the field of ecommerce businesses or the existing brick and mortar companies are focusing on creating good quality and experience oriented virtual products and services today. Providing a positive consumer experience and building trust defines the success of any fledgling company. There is a need for a unique expertise in the market which deals with crafting a two way virtual communication between the Industry and consumers owing to the boom of startup ecosystem, India is currently experiencing. Indian Organizations like Reliance, Infosys, TCS and Wipro and top Indian startups such as Byjus, CRED, Groww, Unacademy, have started their Digital Companies focusing on Customer Experience and are investing in dedicated design setups. In order to survive the aggressive marketing and premium user experience provided by the major international conglomerates such as Google, Amazon, it is necessary that companies adopt latest trends and techniques necessary for their survival.

Interaction Design deals with two-way communication between a user and any digital medium. User experience (UX) which involves the mechanics of operating a virtual product and User Interface (UI) which involves the graphical characteristics of the same are the two pillars of Interaction design in the product design ecosystem. The choices of various visual elements including the links users click on, the text they read, the images, sliders, text entry fields, screen layout, transitions, interface animations are carefully researched and designed by an Interaction Designer. In developing countries such as India, the scope of UI/UX is extensive. 

Major Job search engine websites such as Glassdoor has given the UI/UX industry 6th position among the Top 25 highest-paying entry-level jobs”. There is an emerging demand in the market for students who have upgraded themselves in the latest aspects of UI/UX in specialized roles in the Industry which includes Interaction Designers, UI/UX Designers, User Researchers, Information Architects and Conversational Designers. The demand for the same is bound to grow in the near future as Industries focus on having a strong digital presence in the market.

Objective

  • Inculcate creative thinking to generate design ideas for new and innovative interactive products and services
  • Induce effective usage of elements and principles of design to develop aesthetically pleasing and functionally appropriate products for the User Experience Design Industry 
  • Impart usage of manual and digital tools and techniques to express design ideas thereby improving user experience and creating usable products
  • Advocate strong human values, social, interpersonal and entrepreneurial skills required for professional success in evolving global professional environments

Highlights

  • International Competitions

    Students can earn 3 or 4 credits by participating in national or international competitions in order to be exempted from elective courses. 

  • Exhibition and Shows

    Participating in art and design or fashion related exhibitions and shows both help in exposing students to the real working of industry and account for credits in the grading system. 

  • Elective Specialisation

    There are 4 electives in the programme, grouped in a way that students can choose to specialise in a chosen field or stream. However, if the student wishes to opt for an elective module that spans multiple streams, the case may be considered subject to the affordability of academic logistics and approval by the module leader, HODs and Deans

  • Online Elective

    Students can choose electives through the online mode through MOOCs, SWAYAM, NPTEL and other equivalent platforms, provided they follow guidelines prescribed by the University for such courses

  • Group Project

    Group projects involve up to 3 students working together on interdisciplinary topics. Students can make teams in consultation with faculty members from across departments. As part of this, students are required to develop a report for assessment and need to demonstrate the working of a product. The IPR rights of all such work lies with the University only

  • Industry Internship or Project

    Students can opt for an internship in an industry, a business or research organisation during this module. Alternately, students can undertake a mini project that requires self-directed study to be pursued with an affiliated faculty member. It is also necessary for the student to submit a report and make a presentation to the members of the panel constituted by the HoD for assessment.

  • Dissertation and Publication

    This course has two parts – a Dissertation and Publication. Each student has to undertake individual work on a dissertation around a chosen relevant topic. The topic needs to be approved by the committee constituted by HoD. When the dissertation is converted to a technical paper, it can be published in reputed conferences or journals

Structure

Study Domains

  • Cx

    Core Course

    An introduction towards developing a strong base in the field of design

  • CC

    Compulsory Course

    A mandatory course in Ability Enhancement

  • DP

    Dissertation & Publication

    Building the skills to identify issues and learn problem-solving

  • GP

    Group Project

    An introduction to professional and personal development, language courses and life skills.

  • EC

    Elective Course

    Projects, seminars and internships in industry that requires active participation and output based activities

  • SEC

    Skill Enhancement Course

    An opportunity for skill enhancement through exploration, practice and academic reflection catering to individual curiosity, ability and space for new learning.

Course Progression

Course Credits
Elements of Design-1

Theory Practicals

3
Foundation Drawing

Theory Practicals

4
History of Art and Visual Culture

Theory Practicals

3
Print Making Techniques

Theory Practicals

3
Digital Design Basics

Practicals

2
Studio Practice-1

Practicals

2
Proficiency in Foreign Language

Theory

3

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Design Drawing-1

Theory Practicals

3
Creativity Techniques

Theory

2
Foundation Painting

Theory Practicals

3
Handicraft

Theory Practicals

4
Sculpture

Theory Practicals

4
Studio Practice-2

Practicals

2
Skill Enhancement Course - 1

Practicals

2

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Elements of Design-2

Theory Practicals

4
Product Photography

Theory Practicals

4
Digital Illustration Techniques 1

Theory Practicals

4
Graphic Representation Technique

Theory Practicals

3
2D Animation

Theory Practicals

3
Environmental Studies

Theory

2
Information Architecture

Theory Practicals

3
User Experience Design

Theory Practicals

3
User Interface Design

Theory Practicals

3
Wire-framing and Prototyping

Theory Practicals

4
Interaction Design Group Project

Practicals

7

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Typography

Theory Practicals

3
Design Thinking and Need Identification

Theory

3
Information Graphics

Theory Practicals

4
Human Computer Interaction

Theory Practicals

4
Photo and Video Communication

Theory Practicals

4
Skill Enhancement Course - 2

Practicals

2

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Information Architecture

Theory Practicals

3
User Experience Design

Theory Practicals

3
User Interface Design

Theory Practicals

3
Wire-framing and Prototyping

Theory Practicals

4
Interaction Design Group Project

Practicals

7

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Usability Testing

Theory Practicals

3
Professional Core Elective - 1

Theory

4
Professional Core Elective - 2

Theory Practicals

4
Interaction Design Project-1 / Internship

Practicals

7
Skill Enhancement Course - 3

Practicals

2

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Portfolio Design and Presentation

Practicals

3
Soft Skills and Professional Development

Theory Practicals

2
Professional Core Elective - 3

Theory Practicals

4
Professional Core Elective - 4

Theory Practicals

4
Interaction Design Project-2

Practicals

7

Key

  • Theory
  • Tutorials
  • Practicals

Course Credits
Design Management and Professional Practice

Theory Practicals

4
Skill Enhancement Course - 4

Practicals

2
Skill Enhancement Course - 4

Practicals

14

Key

  • Theory
  • Tutorials
  • Practicals

Details

Elective Courses
GroupGroupVisual DesignAdvance UX DesignUI Development
PCE‑1 Sem‑6Course TitleEvolution of Visual DesignUser Psychology and BehaviorProgramming for UI
PCE‑2 Sem.6Course TitleVisual Identity and BrandingUX- Design For EnterpriseDesign for Emerging Technologies
PCE‑3 Sem.7Course TitleAnimation and Motion GraphicsGamification and UXResponsive Web Design
PCE‑4 Sem. 7Course TitleAdvanced Interaction StudioService Design for UXAdvanced UI Design

*Minimum of 40% students of a particular batch needed to offer a particular PCE

Skill Enhancement Course:

Students will be awarded 2 credits on completion of either one of the following, anytime in an academic year:

  • Participation in Art and Design exhibitions and shows
  • Participation in National & international design competition
  • Field/​Industrial visit
  • MOOC Course

Key Skill Development

  • Ability to use and enhance knowledge of processes involved in the design and development of consumer products.
  • Ability to understand the context or circumstance of a design problem and frame issues around them at a level of abstraction in an insightful way.
  • Ability to research and analyse the needs of the consumer using tools and techniques. 
  • Ability to impart training on the effective use of form to embody ideas and to communicate their value without compromising on functionality and manufacturing considerations.
  • Ability to impart training on manual techniques and digital tools for the accurate modelling, visualisation, and simulation of multiple alternative solutions towards satisfying consumer needs. 
  • Ability to enhance knowledge on validating design concepts and incorporating improvements obtained via customer feedback.
  • Ability to provide a general perspective and opportunities for a career in Industrial Product Design
  • Ability to train students in teamwork, lifelong learning and continuous improvement

Careers

  • Information Architect (IA)

  • Information Architect (IA)

  • User Experience (UX) Designer

  • User Interface (UI) Designer

  • Mobile Designer

  • Web Designer

  • Designer/​Developer (front-end or back-end)

  • Content Strategist

  • Freelance Designer

Admissions

Eligibility

  • Must have passed pre-University level examinations or equivalent from any recognized state or central board in any stream.
  • SC/ST category candidates can apply with a lower aggregate as per government notification.

Fees & Scholarships

Refer Fee Structure

Eligibility

  • Must have passed 10+2 examination from a recognized board in any stream
  • Any international qualification approved by an Association of Indian Universities that is equivalent to 10+2 examinations