Internet users in India are projected to grow to 974 million in the next four years. Any new startups such as in the field of ecommerce businesses or the existing brick and mortar companies are focusing on creating good quality and experience oriented virtual products and services today. Providing a positive consumer experience and building trust defines the success of any fledgling company. There is a need for a unique expertise in the market which deals with crafting a two way virtual communication between the Industry and consumers owing to the boom of startup ecosystem, India is currently experiencing. Indian Organizations like Reliance, Infosys, TCS and Wipro and top Indian startups such as Byjus, CRED, Groww, Unacademy, have started their Digital Companies focusing on Customer Experience and are investing in dedicated design setups. In order to survive the aggressive marketing and premium user experience provided by the major international conglomerates such as Google, Amazon, it is necessary that companies adopt latest trends and techniques necessary for their survival.

Interaction Design deals with two-way communication between a user and any digital medium. User experience (UX) which involves the mechanics of operating a virtual product and User Interface (UI) which involves the graphical characteristics of the same are the two pillars of Interaction design in the product design ecosystem. The choices of various visual elements including the links users click on, the text they read, the images, sliders, text entry fields, screen layout, transitions, interface animations are carefully researched and designed by an Interaction Designer. In developing countries such as India, the scope of UI/UX is extensive. 

Major Job search engine websites such as Glassdoor has given the UI/UX industry 6^th position among the ​“Top 25 highest-paying entry-level jobs”. There is an emerging demand in the market for students who have upgraded themselves in the latest aspects of UI/UX in specialized roles in the Industry which includes Interaction Designers, UI/UX Designers, User Researchers, Information Architects and Conversational Designers. The demand for the same is bound to grow in the near future as Industries focus on having a strong digital presence in the market.

• Inculcate creative thinking to generate design ideas for new and innovative interactive products and services
• Induce effective usage of elements and principles of design to develop aesthetically pleasing and functionally appropriate products for the User Experience Design Industry 
• Impart usage of manual and digital tools and techniques to express design ideas thereby improving user experience and creating usable products
• Advocate strong human values, social, interpersonal and entrepreneurial skills required for professional success in evolving global professional environments

Skill Enhancement Course:

Students will be awarded 2 credits on completion of either one of the following, anytime in an academic year:

• Participation in Art and Design exhibitions and shows
• Participation in National & international design competition
• Field/​Industrial visit
• MOOC Course

• Ability to use and enhance knowledge of processes involved in the design and development of consumer products.
• Ability to understand the context or circumstance of a design problem and frame issues around them at a level of abstraction in an insightful way.
• Ability to research and analyse the needs of the consumer using tools and techniques. 
• Ability to impart training on the effective use of form to embody ideas and to communicate their value without compromising on functionality and manufacturing considerations.
• Ability to impart training on manual techniques and digital tools for the accurate modelling, visualisation, and simulation of multiple alternative solutions towards satisfying consumer needs. 
• Ability to enhance knowledge on validating design concepts and incorporating improvements obtained via customer feedback.
• Ability to provide a general perspective and opportunities for a career in Industrial Product Design
• Ability to train students in teamwork, lifelong learning and continuous improvement