Any product designed with the intention of mass production has to be tested for feasibility and manufacturability before it is considered ready for fabrication. An education in product design, therefore, is incomplete without a thorough understanding of digital form generation and exploration, realistic rendering, and material selection. The Digital Design Studio at RUAS offers students the opportunity to learn these concepts through hands-on practice.

Created in collaboration with General Motors, the lab is equipped with high-end computers and software that is ideal for conceptualisation, modeling, and animation. Students can create their products, develop models for them, adapt them to fit several iterations, and apply material finishes to get a realistic rendering — all under the supervision of experienced professors in the lab. 

Students also familiarise themselves with softwares like CATIA, Sketchbook Pro, Corel Painter, etc. They also learn Autodesk Maya, and Autodesk Alias, which help them with modeling complex automotive forms and creating realistic renders.

Total area of the lab: 832 sq ft